1732 Reviews
Best Seller
Bag 1.0
Six times sold out, the best-selling makeup bag helps keep products upright and organized — loved by travelers and pro artists.
- Vertical storage with sewn-in dividers.
- Compact but roomy- fits all essentials.
- Clear design for instant visibility.
- Made for brushes are under 17.5cm
See it in action
Everything upright. Everything visible. Nothing to dig for.
Six sewn-in dividers hold your makeup standing up in a clear, wipe-clean bag, so you see every product at a glance and grab what you need in seconds.
Everything upright. Everything visible. Nothing to dig for.
Six sewn-in dividers hold your makeup standing up in a clear, wipe-clean bag, so you see every product at a glance and grab what you need in seconds.
Stand it up, find it fast
Six vertical dividers keep pencils, concealers, and tubes upright instead of buried, so your whole kit is visible the moment you unzip.
Clear all around
The see-through PVC lets you spot the exact shade you want without emptying the bag, and it slides straight through airport security with no repacking.
Small on the shelf, big inside
At roughly the footprint of a folded clutch, it still holds a full daily kit plus the essentials you'd normally leave behind.
Wipes clean in seconds
A dropped foundation or leaky gloss comes off the PVC and nylon with a quick wipe, so spills don't end your bag's life.
Zippers that outlast the trip
Genuine YKK zippers glide smoothly and hold up to daily open-and-close, the part that fails first on most makeup bags.
Built by someone who actually uses it
Designed by a working hair and makeup artist, with pockets and a pencil holder placed where your hands already reach.
Join Over 1K+ Happy Customers.
Money-Back Guarantee
Try Bag 1.0 for 30 days. If it doesn't make your kit faster to reach and easier to see, send it back for a full refund, no back-and-forth. We can offer this because most people who try upright storage never go back to a flat pouch, and we'd rather you find that out risk-free.
CLAIM NOW
100% Satisfaction
Fast Shipping
Easy Returns
Money-Back Guarantee
Try Bag 1.0 for 30 days. If it doesn't make your kit faster to reach and easier to see, send it back for a full refund, no back-and-forth. We can offer this because most people who try upright storage never go back to a flat pouch, and we'd rather you find that out risk-free.
CLAIM NOW
100% Satisfaction
Fast Shipping
Easy Returns
Frequently Asked Questions
Does it actually keep things organized, or just look neat at first?
+
The six dividers are sewn in, so each section holds its shape and keeps products standing whether the bag is full or half-empty. It stays organized because the structure does the work, not you.
Is the PVC durable, or will it crack or yellow?
+
The clear PVC is paired with a nylon base for structure and holds up to daily handling, and the YKK zippers are the same brand used on premium luggage. It's built to be used every day, not babied.
How is this different from a cheaper clear pouch?
+
A basic pouch lays everything flat in one pile; this stands products upright in defined sections so you can see and grab them instantly. That vertical design is the whole point, and it's what a flat pouch can't do.
Will my products actually fit?
+
It's made for items up to 17.5cm tall, which covers most brushes, pencils, tubes, sticks, and compacts. If you carry standard makeup essentials, they'll fit upright with room to spare.
How do I clean it if something spills?
+
Wipe the inside and outside with a damp cloth and it's done, no soaking or special care needed. The PVC and nylon are chosen specifically so spills don't stain or linger.
What if it doesn't work for me?
+
You have 30 days to try it, and if it's not right you get a full refund. There's no risk in seeing whether upright storage changes how you pack.